The American Pianists Association brand guidelines were developed to ensure clear and unified communication of our efforts to discover, promote and advance the careers of young, American, world-class jazz and classical pianists. These guidelines were developed by our organization in conjunction with outside nonprofit marketing professionals. Please leverage this guide as needed and submit any questions to American Pianists Association director of marketing Lee Clifford.

Visual Identity

American Pianists Association

Primary logo

Secondary logos to accommodate color and shape challenges

Vertical

Horizontal

American Pianists Awards

Primary logo

Colors

Lexicon

ORGANIZATION
American Pianists Association
“APA” should be used sparingly, typically in longer-form written pieces like press releases after first using the full “American Pianists Association”

AWARDS
Naming
American Pianists Awards
“Awards” is acceptable after first naming (plural with capital A)
Do NOT use APA
Do NOT use fellowship
Do NOT designate classical or jazz
Year

Use the year that the winner will be named (e.g. 2017 American Pianists Awards)
Do NOT use dashed years (2016-17)
Elements of the competition

Use “American Pianists Awards “preceding first naming of element (e.g. American Pianists Awards Premiere Series)
Do NOT designate classical or jazz (e.g. Jazz Discovery Week)
Do NOT refer to competition elements as offerings of the organization (e.g. American Pianists Association’s Discovery Week)

PEOPLE
American Pianists Awards winner

Do NOT use APA
Do NOT use fellow
Do NOT designate classical or jazz
AMERICAN PIANISTS ASSOCIATION LEXICON
American Pianists Awards finalist
Do NOT capitalize finalist
Do NOT use APA
Do NOT designate classical or jazz

PRIZES
A winner is named and will receive a fellowship, not an award

Christel DeHaan Classical Fellowship
Cole Porter Jazz Fellowship
Do NOT use award in a general sense (e.g. 2017 Award or Classical Award)
USE OF CLASSICAL AND JAZZ
Not to be used in titles of awards, elements of competition or people
Acceptable as part of prize names (“Cole Porter Jazz Fellowship”)
Acceptable in descriptive copy
“The 2017 American Pianists Awards offer
opportunities for American classical pianists…”
“Welcome to the American Pianists Awards,
the biggest jazz competition in the world!”